DESTINATIONS is proud to sponsor the 5th edition of the Lahore Literary Festival, an annual celebration of literature and the arts from Pakistan and the world over. Our mission mirrors that of the LLF – to showcase the diversity and dynamism of our country and its people – and it gives us great pleasure to be part of an inclusive and culturally stimulating event such as the LLF.
Lahore’s past as the birthplace of new ideas, poetry and prose, manifestos and movements makes it a befitting site for the literary festival and as an ode to the city and to the LLF, we reached out to Kelsey Hoppe, one of the speakers at this year’s event, where she will also launch her book In Lahore: A Contemporary Guide to the City.
In an exclusive essay for Destinations, Hoppe reveals why she instantly fell in love with Lahore and where to go to discover its numerous hidden gems. In a follow-up feature, we trek through Lahore’s inner city to uncover the splendour of the oft-overlooked Nau Nihal Singh Haveli, a remnant of the Sikh rule in Punjab.
We speak to Razi Ahmed, the LLF’s Founding Director and CEO, who explains how the organizers have managed to defy the odds and have for five successive years successfully hosted the event that brings together speakers not only from across Pakistan but the world over.
LLF board member Nayyar Ali Dada, the visionary architect behind the Alhamra Arts Council, the festival’s home in Lahore and one of the city’s most iconic landmarks, takes a trip down memory lane and recalls how the building’s commission first came his way.
Our next stop is Multan where, to celebrate the launch of its new metro line operated by Pakistan’s largest transport company Daewoo Express, acclaimed photographer Malcolm Hutcheson captures the city’s architectural marvels, cultural gems and traditional craft.
Moving further down south, journalist and adventure-seeker Madeeha Syed goes diving into the wilderness that marks the Pakistani side of the Arabian Sea; while travelista Laila Premjee, artist and owner of Saturday Studio, talks about her work, travels and inspirations. Journalist Maliha Rehman pays tribute to legendary architect Habib Fida Ali who passed away earlier this year, leaving behind a legacy of a masterful approach to modern minimalist architecture.
We wrap up this issue with a high-octane dose of fashion. Designer Munib Nawaz gets personal in a fun Q&A session and follows it up with a fashion shoot that showcases the raw natural beauty of Murree, where record snowfall this year transformed the colonial era-town into a hauntingly pure panorama. In contrast is the idyllic country retreat where couture creations by Elan and Fahd Hussayn are modelled by the gorgeous Anam Malik.